"MPIRES" will be preceded by an unprecedented advertising campaign. Unlike most competing tradeshow, our company plans to utilize the most targeted advertising platforms:
- Advertising on specialized TV channels, such as RBC, Moscow 24, and more;
- Radio advertisement, including Business FM;
- Internet contextual targeting and advertising in some of the major search engines: Google, Yandex;
- Strategically placed outdoor advertising in high-end residential areas;
- Advertising and partnering with key online platforms: prian.ru; tranio.ru; and etc.;
- BTL advertising, strictly aimed at the target audience.